To boost awareness for loan comparison platform Goedkooplenen.nl, we choose to highlight to importance of enjoying life in the moment. You can save up for a cool new car for example, but that will cost you many years of fun.

We developed a campaign with playful radio spots at heart, complete with quirky sound effects and a yodel-inspired sound logo. The campaign’s optimistic tone highlights what people can achieve with the right loan—ending with a cheery: Jawel, Goedkooplenen.nl!

Role: Concept & Copy

Agency: VENGEAN